Shopping Areas of Rome
Where to shop in Rome
Throughout the city of Rome, the city's shops and stores vie to attract
the passer-by with their elaborate window displays of colorful fashion
items and numerous interesting oddities. The streets of Rome are continually
over-flowing with shoppers from around the globe looking for their own
version of Italian style.
The foremost commercial road of Rome is Via Condotti (Rome's version
of 5th Avenue), where you can find luxury Italian and foreign boutiques
such as Bulgari, Hermes, Louis Vuitton, Cartier, Brioni, Modigliani,
Battistoni etc etc.
The great designers ateliers are in the so-called "quadrilateral"
area, which includes the most refined elite shopping roads of the capital.
Via Borgognona, Piazza di Spagna, Via Bocca di Leone, Via Tomacelli,
Via Mario dei Fiori, Via Belsiana, Via Gregoriana and Via del Babuino.
The latter has recently been closet off to traffic and has prestigious
boutiques like Armani, Etro, Chanel, Pomellato and Emporto, as well
as historic antique dealers such as Carlo Maria Fallani, Franco and
Alberto Di Castro, Fabrizio Apolloni, Antonnacci Efrti, Ida Benucci
and Cesare Lampronti.
Another street for antique collectors to see is Via Margutta, which
offers a variety of items from different periods and of various styles.
Via Frattina is the kingdom of prêt-a-porter - along its sidewalks
are Max Mara, Donna Karan, and the shoe shops of trendy Faustio Santini
and classic Pollini.
On Via del Corso, alongside century-old shops ( such as Radiconcini
which sells men's hats and classic accessories), there are a variety
of megastores that sell everything from leather goods to athletic wear
and casual clothing.
The area near Fontana di Trevi, with its high density of shops, is
extremely important commercially, especially around the holiday times,
for its variety of gift ideas (like the beautiful D'Alberti jewels).
Of course, we cannot forget to mention Via Veneto, the most chic and
famous street in Rome, thanks to the glamour of its cafes and stores
that were ever present in Fellini's "La Dolce Vita". In between
shops, a pleasant distraction would be to visit the Beauty Planet located
in this area to enjoy a relaxing massage or beauty treatment.
The historic center (whose focal points are the Pantheon and Piazza
Navona) is made up of an intricate network of small roads and piazzas,
rendering the search for and discovery of shops, even more interesting
as you pass-by delightful old hamlets, decorative baroque palaces and
suggestive alleyways. It is impossible to mention one part in particular,
the best idea is to take a stroll without a precise itinerary and seek
out a shop that catches your fancy.
In these back-streets you'll delight in the great variety of shops
and items available, and along the way you might discover a new and
upcoming designers works. As you wander around Rome also keep looking
out for stores displaying the word "Stock" on their shop windows,
which indicates they are selling merchandise at discounted prices -
A great source for those looking to find a bargain.
Selections of Shops in Rome
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